Last Updated: August 30, 2026
IF Beauty (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ifbeauty.org and make purchases from our online store.
Information We Collect
Personal Information
When you make a purchase or create an account, we collect:
- Name and contact information (email address, phone number)
- Billing and shipping addresses
- Payment information (processed securely through Square)
- Order history and preferences
Automatically Collected Information
When you browse our website, we automatically collect:
- Device and browser information
- IP address and location data
- Pages visited and time spent on site
- Referring website information
- Products your view, add to your cart, and purchase
We collect some of this information through cookies and similar tracking technologies, including the Meta Pixel from Meta Platforms, Inc., the company behind Facebook and Instagram. The Meta Pixel records actions you take on our site, such as viewing a product, adding it to your cart, or completing a purchase, and reports them to Meta.
How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders
- Communicate with you about your orders and account
- Send promotional emails (with your consent)
- Improve our website and customer experience
- Prevent fraud and ensure security
- Comply with legal obligations
Information Sharing
We do not sell your personal information. We may share your information with:
- Payment processors (Square) to complete transactions
- Shipping carriers (USPS, UPS, FedEx) to deliver orders
- Email service providers (Mailchimp) for marketing communications
- Analytics providers (Google Analytics) to improve our website
- Advertising and social media platforms (Meta Platforms, Inc., which operates Facebook, Instagram and WhatsApp, and Google, which operates Google Ads) to measure how our products perform on those platforms.
Some state privacy laws define this kind of sharing as “targeted advertising.” You can opt out at any time. See Your Rights below.
Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Opt out of marketing communications
- Withdraw consent for data processing
- Opt out of targeted advertising
- Opt out of the sharing of your personal information with advertising platforms
To exercise any of these rights, email farida at ifbeauty.org. You can also limit how Meta uses your activity from our site. In the Facebook or Instagram app, open Settings, then Accounts Center, then Ad preferences.
Data Security
We implement appropriate security measures to protect your information, including SSL encryption for all data transmission and PCI-compliant payment processing through Square.
Cookies and Tracking Technologies
We use cookies and similar technologies, including pixels and tags, to remember your preferences, understand how visitors use our site, and measure how our products perform in advertising.
- Essential — needed for the site to work, including your cart and checkout
- Analytics — Google Analytics, to see which pages people visit
- Advertising — the Meta Pixel and Google Ads conversion tracking, to measure results on Facebook, Instagram and Google
You can control cookies through your browser settings. Blocking essential cookies will break the cart and checkout.