Beauty Brings Us Together
IF Beauty began with a simple belief: that the rituals of self-care connect us across cultures, generations, and borders. Our handmade products honor beauty traditions from around the world, crafted with organic ingredients and made with love in small batches.
Meet Our Founder
Farida Abbas, Founder & Creator
Farida Abbas graduated Magna Cum Laude in Fashion Design from the Fashion Institute of Technology in New York City while raising two children. Her journey through fashion took her from internships with Oscar de la Renta and Tommy Hilfiger to studying bridal design at Istituto di Moda Burgo in Milan, Italy.
Drawing on her Moroccan heritage and travels throughout the world, Farida began creating skincare products that celebrated the natural beauty traditions she encountered. What started in her kitchen has grown into IF Beauty—a collection of handmade, organic products inspired by cultures around the world.
A Family Affair
IF Beauty is truly a family business. What began as Farida’s passion project has grown into a labor of love shared by the whole family. From crafting products together in our home studio to setting up at local markets, every jar and every label is touched by family hands.
When you purchase from IF Beauty, you’re supporting a family that pours love into every product.
Our Collections
Each IF Beauty collection is inspired by a flower and the culture where it holds special meaning:
Moroccan Rose — For Sensitive Skin
Inspired by the Valley of Roses in Morocco, where rose petals are hand-picked at dawn. Our Rose collection features gentle, soothing formulas perfect for sensitive skin.
French Lavender — For Dry Skin
From the lavender fields of France comes our deeply nourishing collection. Rich, hydrating formulas that restore moisture and calm the complexion.
Thai Jasmine — For Oily/Combination Skin
Drawing from Thailand’s tradition of using jasmine in beauty rituals, this collection offers balancing, clarifying formulas for oily and combination skin.
Mari Dari — Men’s Grooming
Our men’s line, Mari Dari, brings the same handmade quality and natural ingredients to beard care and men’s skincare. Because everyone deserves thoughtful, effective grooming products.
Our Promise
- Handmade — Every product is crafted by hand in small batches
- Natural — We use organic, plant-based ingredients
- Family-Owned — A true family business, made with love
- Halal — Our products meet halal standards
Our Approach
We believe beauty should be simple, effective, and connected to something meaningful. Our products aren’t just skincare—they’re an invitation to slow down, to honor traditions that have brought people together for generations, and to care for yourself with intention.
IF is where Beauty Brings Us Together.